Outfitters introduce Pakistan’s market in year 2003 with a small setup and as with time passing the company operates 42 stores nationwide. It offers casual and stylish cool accessories, for men and women with a wide range of designs all with in affordable range that enables men and women around the country. Outfitters represent a impact of western wear in local fashion market. In Pakistan’s fashion industry, Outfitters has outlets in Islamabad, Karachi, Lahore, Rawalpindi,Peshawar, Faisalabad, Multan, Sialkot, Gujrawala and Gujrat.Outfitters main competitor in the market is Crossroads, and the new competitor is Riverstone. The prices of products of Outfitters decrease in the sale of their products.the sale is upto 50% starting from 15th January 2012. The products are of good quality, and their target is to attract youth towards trendy fashions.
Outfitters deals in both western casual men and women wear which includes:
· Ladies shoes, bags
· Other accessories
Recently Outfitter has launched its Fall/Winter Collection 2011-2012. In this collection of Outfitters menswear and women wear has introduced. Men jeans, casual pants, shirts and sweaters are all finely stitched and designed. Outfitters Winter Collection 2011/2012 for both men and women is available in its outlets. . Have a look at Outfitter’s winter collection for men 2011/2012.